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The image is viral on Twitter as well. User @Alpa_kanya tweeted the image with the caption “Full support @JagranNews”. The tweet has close to 800 likes. (Archive<\/a>)<\/p>\n Full support @JagranNews<\/a>\ud83d\udc4f\ud83d\udc4f#GoatLivesMatter<\/a>#StopKillingGoats<\/a> pic.twitter.com\/NpJHlqde5y<\/a><\/p>\n \u2014 Alpaca Girl\ud83c\uddee\ud83c\uddf3 (@Alpa_kanya) March 12, 2023<\/a><\/p><\/blockquote>\n Aarfa Khanam, an advocate associated with the Congress, tweeted the photo saying that Dainik Jagran newspaper was trying to woo the government. (Archive<\/a>)<\/p>\n #\u0915\u0920\u0941\u0906_\u0930\u0947\u092a<\/a> \u0915\u0940 \u0918\u091f\u0928\u093e \u092a\u0930 \u0917\u0932\u0924 \u0928\u094d\u092f\u0942\u091c\u093c \u091b\u093e\u092a\u0928\u0947 \u0935\u093e\u0932\u093e <\/span>#\u0926\u0948\u0928\u093f\u0915_\u091c\u093e\u0917\u0930\u0923<\/a> \u0905\u0916\u093c\u092c\u093e\u0930 \u0905\u092c \u0928\u090f \u0928\u090f \u0924\u0930\u0940\u0915\u094b\u0902 \u0938\u0947 \u0938\u0924\u094d\u0924\u093e \u0915\u094b \u0932\u0941\u092d\u093e\u0928\u0947 \u0915\u0940 \u0915\u094b\u0936\u093f\u0936 \u092e\u0947\u0902 \u091c\u0941\u091f\u093e \u0939\u0948\u0902\u0964<\/span><\/p>\n \u0938\u094b\u0936\u0932 \u092e\u0940\u0921\u093f\u092f\u093e \u0915\u0947 \u092e\u093e\u0927\u094d\u092f\u092e \u0938\u0947 \u092f\u0947 \u092a\u094b\u0938\u094d\u091f \u0926\u093f\u0916\u0940 \u0939\u0948\u0902 \u0905\u0917\u0930 \u0910\u0938\u093e \u0939\u0948\u0902 \u0924\u094b \u090f\u0915 \u092a\u0939\u0932 \u0906\u092e\u091c\u0928 \u0915\u0940 \u0913\u0930 \u0938\u0947 \u092d\u0940 \u0939\u094b\u0928\u0940 \u091a\u093e\u0939\u093f\u090f “\u090f\u0915 \u092e\u094b\u0939\u0932\u094d\u0932\u093e \u090f\u0915 \u0905\u0916\u093c\u092c\u093e\u0930”<\/p>\n \u0915\u093e\u0917\u091c \u0915\u092e \u0916\u0930\u094d\u091a \u0939\u094b\u0917\u093e \u0924\u094b \u092a\u0947\u0921\u093c \u0915\u092e \u0915\u093e\u091f\u0928\u0947\u2026 https:\/\/t.co\/hJhU5XmaNI<\/a> pic.twitter.com\/CblpZclm91<\/a><\/p>\n \u2014 Aarfa Khanam (@Adv_AarfaKhanam) March 14, 2023<\/a><\/p><\/blockquote>\n Users @PrathamesaJh<\/a>a, @vipinbharadwaj2<\/a>, @liberalwoke_<\/a>, @SharadMajethia<\/a> and @anaamikaatiwari<\/a> also tweeted the image.<\/p>\n Upon a reverse image search<\/a> of the viral picture, Alt News came across the original image titled, “\u090f\u0915 \u092e\u0941\u0939\u0932\u094d\u0932\u093e \u090f\u0915 \u0939\u094b\u0932\u093f\u0915\u093e” (Translation: one neighborhood, one bonfire). We found that this was an initiative by Dainik Jagran which urged people to play Holi in an environmentally sustainable way. Referring to the practice of ‘Holika Dahan’, the subtext says, “\u0907\u0938 \u092c\u093e\u0930 \u0939\u094b\u0932\u0940 \u092a\u0930 \u092a\u094d\u0930\u092f\u093e\u0938 \u0915\u0930\u0947\u0902 \u0915\u093f \u0925\u094b\u0921\u093c\u0940 \u0926\u0942\u0930\u0940 \u092a\u0930 \u0905\u0932\u0917-\u0905\u0932\u0917 \u0939\u094b\u0932\u093f\u0915\u093e \u091c\u0932\u093e\u0928\u0947 \u0915\u0940 \u091c\u0917\u0939 \u091c\u093f\u0924\u0928\u093e \u0939\u094b \u0938\u0915\u0947. \u090f\u0915 \u092e\u0941\u0939\u0932\u094d\u0932\u0947 \u092e\u0947\u0902 \u090f\u0915 \u0939\u0940 \u0939\u094b\u0932\u093f\u0915\u093e \u091c\u0932\u093e\u090f\u0902\u0964 \u0907\u0938\u0938\u0947 \u092a\u094d\u0930\u0926\u0942\u0937\u0923 \u0918\u091f\u0947\u0917\u093e, \u0905\u092a\u0928\u093e\u092a\u0928 \u092c\u0922\u093c\u0947\u0917\u093e” (Translation: On this Holi, let’s try to avoid arranging Holika Dahan at multiple places and perform one ritual for the entire locality as far as possible. This will reduce pollution and increase fellow feeling)<\/p>\n The ad also contains a list of steps for an environment-friendly Holi.<\/p>\n The official Twitter handle of Hardoi Police also took to Twitter to announce the success of Jagran’s initiative. The statement read said that thanks to Dainik Jagran’s initiative ‘One Mohalla, One Holika’, only 32 ‘Holika Dahan’ rituals were organized this time as against 58 last year. Moreover, only cow dung cakes were burnt at 140 places and more than 2.5 lakh cow dung cakes are used. Officers had physically verified all the ‘Holika Dahan’ sites. “Dainik Jagran’s campaign Ek Mohalla Ek Holika will promote environmental protection”, it adds.<\/p>\n \u0926\u0948\u0928\u093f\u0915 \u091c\u093e\u0917\u0930\u0923 \u0915\u0940 \u0905\u0928\u0942\u0920\u0940 \u092a\u0939\u0932 \u092a\u0930\u094d\u092f\u093e\u0935\u0930\u0923 \u0938\u0902\u0930\u0915\u094d\u0937\u0923 “\u090f\u0915 \u092e\u094b\u0939\u0932\u094d\u0932\u093e, \u090f\u0915 \u0939\u094b\u0932\u093f\u0915\u093e” \u0964 @ashutoshvshukla<\/a> @PankajM57520626<\/a> pic.twitter.com\/5GWc9Hp9KV<\/a><\/p>\n \u2014 Hardoi Police (@hardoipolice) March 7, 2023<\/a><\/p><\/blockquote>\n In an article<\/a> dated March 8, Dainik Jagran wrote about the impact of their initiative in the Pratapgarh district of Uttar Pradesh. According to the report, as an impact of its campaign ‘Ek Mohalla Ek Holika’, bonfires of kandas<\/em> (cow dung) were lit everywhere in the district on March 7.<\/p>\n We also found a tweet containing a Jagran news report titled, “\u090f\u0915 \u092e\u0941\u0939\u0932\u094d\u0932\u093e – \u090f\u0915 \u0939\u094b\u0932\u093f\u0915\u093e \u0915\u0947 \u0938\u092e\u0930\u094d\u0925\u0928 \u092e\u0947\u0902 \u092b\u094b\u0928\u0930\u0935\u093e, \u0932\u093f\u092f\u093e \u0938\u0902\u0915\u0932\u094d\u092a” (Translation: Phonerwa in support of One Mohalla One Holika, takes resolution). The report stated that a meeting was held on Friday on behalf of Dainik Jagran at the Phonerwa office located in Sector-52 regarding the campaign. In this, various RWA office bearers took a pledge to light a Holika in the sectors, giving their support. At the same time, people talked about making people aware of it. (Archive<\/a>)<\/p>\n \u0926\u0948\u0928\u093f\u0915 \u091c\u093e\u0917\u0930\u0923 \u0915\u0947 \u0905\u092d\u093f\u092f\u093e\u0928 \u090f\u0915 \u092e\u0941\u0939\u0932\u094d\u0932\u093e -\u090f\u0915 \u0939\u094b\u0932\u093f\u0915\u093e \u0915\u0947 \u0938\u092e\u0930\u094d\u0925\u0928 \u092e\u0947\u0902 \u092b\u094b\u0928\u0930\u0935\u093e,\u0932\u093f\u092f\u093e \u0938\u0902\u0915\u0932\u094d\u092a @JagranNews<\/a> pic.twitter.com\/zXmHtJw0DW<\/a><\/p>\n \u2014 Vaibhav Tiwari \ud83c\uddee\ud83c\uddf3 (@vaibhavtiwri) January 21, 2023<\/a><\/p><\/blockquote>\n Meanwhile, several Right Wing influencers took to social media to call out what they saw as a hypocrisy in Jagran’s activism. Right Wing propaganda outlet OpIndia<\/a> published an article where they asked if Jagran would advise people not to buy newspapers. <\/span>OpIndia implied that Jagran did not have the “guts to write ‘Ek Mohalla, Ek Bakra’ or ‘Ek Mohalla, Ek Christmas Tree’, but can write ‘Ek Mohalla, Ek Holika”. Rishi Bagree,<\/a> Kreately.in<\/a> and others also posed the same question to Jagran. <\/span><\/p>\n It is likely that the online suggestions influenced the creation of the morphed image. Alt News, however, cannot confirm its origin.\u00a0<\/span><\/p>\n\n
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