{"id":17384,"date":"2018-08-06T20:50:43","date_gmt":"2018-08-06T15:20:43","guid":{"rendered":"http:\/\/www.altnews.in\/english-clone-2026\/?p=17384"},"modified":"2018-08-06T20:50:43","modified_gmt":"2018-08-06T15:20:43","slug":"sharing-is-caring-facebook-group-buying-and-selling-pages","status":"publish","type":"post","link":"https:\/\/www.altnews.in\/english-clone-2026\/sharing-is-caring-facebook-group-buying-and-selling-pages\/","title":{"rendered":"Decoded: The business of Facebook pages – selling Modi, God, patriotism and more"},"content":{"rendered":"

Those of us even sparsely active on social media must have at some point of scrolling through an ocean of posts come across images of Indian army soldiers, with the caption – \u201cshare if you are a true Indian\u201d<\/em>. The not-so-subtle nudge at our patriotism gets us to do as intended and the post goes viral; rarely do we wonder that the image might have an ulterior motive.<\/p>\n

A thriving business<\/strong><\/h2>\n

They say sharing is caring<\/em> and a closed Facebook group<\/a> by the same name seems to live the thought on a daily basis. The group asks for a government ID proof if you wish to join it and once you\u2019re inside the circle of over 18,000 individuals, you can buy or sell patriotism, misogyny, politics, Bollywood, nationalism and even God.<\/p>\n

\"\"<\/p>\n

Essentially, Sharing is Caring – Advertising Deals<\/em> is a marketplace for social media pages. You can buy\/sell Facebook, Twitter, Instagram pages, get paid for getting views on a video, offer to do SEO work for social media posts, rent pages and also create fake websites for potential buyers. The group\u2019s agenda is simple – get paid for sensationalism. Alt News tracked several topics that are most popular on the group:<\/p>\n

1. Modi and BJP<\/strong><\/h3>\n

With the advent of the internet, social media has become a money-making factory. Facebook is no longer limited to connecting with friends and playing Farmville but a place to easily connect with potential buyers. As more and more people got politically active on Facebook, a silent market emerged.<\/p>\n

Members of Sharing is Caring <\/em>are not ignorant of the country\u2019s political winds and their deals are in tandem with the same. There are numerous individuals on the group selling pages dedicated to PM Modi, often charging hefty amounts. For instance, in the example below, one of its members is offering a page related to the Prime Minister for Rs 0.12 cost per like (CPL). He claims to have 3,86,000 followers, meaning that his \u201chell active\u201d page would fetch him Rs 46,320.<\/p>\n

<\/p>\n

A member who wishes to purchase a page dedicated to PM Modi is willing to pay up to Rs 0.09 CPL for a minimum of 9 lakh followers. He is offering Rs 81,000.<\/p>\n

<\/p>\n

Another related topic that we found commonly sold was BJP; APP, Congress, Rahul Gandhi, etc., weren’t popular choices.<\/p>\n