{"id":294889,"date":"2025-02-06T16:40:50","date_gmt":"2025-02-06T11:10:50","guid":{"rendered":"https:\/\/www.altnews.in\/english-clone-2026\/?p=294889"},"modified":"2025-02-06T16:40:50","modified_gmt":"2025-02-06T11:10:50","slug":"media-misreport-grooms-choli-ke-peeche-dance-ended-his-wedding-in-delhi-ads","status":"publish","type":"post","link":"https:\/\/www.altnews.in\/english-clone-2026\/media-misreport-grooms-choli-ke-peeche-dance-ended-his-wedding-in-delhi-ads\/","title":{"rendered":"Wedding called off after groom danced to &#8216;Choli k peeche&#8217;? No, it was an ad that the media picked up as news"},"content":{"rendered":"<p><span style=\"font-weight: 400\">A newspaper clipping has been doing the rounds on social media featuring an alleged story about a groom in New Delhi dancing to the song &#8216;Choli Ke Peeche Kya Hai&#8217; to entertain the wedding guests on January 18. According to the &#8216;report&#8217;, this angered the bride&#8217;s father and led to the marriage being called off. Placed next to this is an advertisement of Amazon MX Player, an OTT platform that provides free content, which states that everyone likes free entertainment.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Since the news story is related to the entertainment of the wedding guests and the promotion mentions free entertainment, the clipping is being widely circulated as the perfect example of ad placement.<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">probably the funniest ad placement i\u2019ve seen till date \ud83d\ude02 <a href=\"https:\/\/t.co\/a189IFuRPP\">pic.twitter.com\/a189IFuRPP<\/a><\/p>\n<p>\u2014 Xavier Uncle (@xavierunclelite) <a href=\"https:\/\/twitter.com\/xavierunclelite\/status\/1884905959597932596?ref_src=twsrc%5Etfw\">January 30, 2025<\/a><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">After the image had gone viral, a number of media outlets reported on the said &#8216;incident&#8217;. This included several major Hindi and English media outlets such as <\/span><a href=\"https:\/\/archive.is\/EIqJ1\"><span style=\"font-weight: 400\">News18<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/archive.is\/p1uTl\"><span style=\"font-weight: 400\">Times of India<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/archive.is\/10xT7\"><span style=\"font-weight: 400\">LiveMint<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/archive.is\/pfPdJ\"><span style=\"font-weight: 400\">Deccan Chronicle<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/archive.is\/wfJee\"><span style=\"font-weight: 400\">Economic Times<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/archive.is\/oEm41\"><span style=\"font-weight: 400\">India TV News<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/archive.is\/mgjZh\"><span style=\"font-weight: 400\">DNA<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/archive.is\/FkXf7\"><span style=\"font-weight: 400\">Mathrubhumi<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/archive.is\/rOPlT\"><span style=\"font-weight: 400\">Indian Express<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/archive.is\/ytw3f\"><span style=\"font-weight: 400\">Republic<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/archive.is\/2hvvn\"><span style=\"font-weight: 400\">Deccan Herald<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/archive.is\/SAPkM\"><span style=\"font-weight: 400\">ABP News<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/archive.is\/tVb0Q\"><span style=\"font-weight: 400\">News18 Hindi<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/archive.is\/UnqhO\"><span style=\"font-weight: 400\">One India<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/archive.is\/dTgqD\"><span style=\"font-weight: 400\">NDTV<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/archive.is\/eZ99d\"><span style=\"font-weight: 400\">Jansatta<\/span><\/a><span style=\"font-weight: 400\">, as well as <\/span><a href=\"https:\/\/archive.is\/n09td\"><span style=\"font-weight: 400\">ABP News Hindi<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<div id='gallery-1' class='gallery galleryid-294889 gallery-columns-3 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.altnews.in\/english-clone-2026\/media-misreport-grooms-choli-ke-peeche-dance-ended-his-wedding-in-delhi-ads\/screenshot-2025-02-04-004527-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"1728\" height=\"1632\" src=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-004527-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-004527-2.jpg 1728w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-004527-2-300x283.jpg 300w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-004527-2-1024x967.jpg 1024w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-004527-2-768x725.jpg 768w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-004527-2-1536x1451.jpg 1536w\" sizes=\"auto, (max-width: 1728px) 100vw, 1728px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.altnews.in\/english-clone-2026\/media-misreport-grooms-choli-ke-peeche-dance-ended-his-wedding-in-delhi-ads\/screenshot-2025-02-04-004802-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"1354\" height=\"1572\" src=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-004802-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-004802-2.jpg 1354w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-004802-2-258x300.jpg 258w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-004802-2-882x1024.jpg 882w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-004802-2-768x892.jpg 768w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-004802-2-1323x1536.jpg 1323w\" sizes=\"auto, (max-width: 1354px) 100vw, 1354px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.altnews.in\/english-clone-2026\/media-misreport-grooms-choli-ke-peeche-dance-ended-his-wedding-in-delhi-ads\/screenshot-2025-02-04-004902-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"2034\" height=\"1756\" src=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-004902-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-004902-2.jpg 2034w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-004902-2-300x259.jpg 300w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-004902-2-1024x884.jpg 1024w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-004902-2-768x663.jpg 768w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-004902-2-1536x1326.jpg 1536w\" sizes=\"auto, (max-width: 2034px) 100vw, 2034px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.altnews.in\/english-clone-2026\/media-misreport-grooms-choli-ke-peeche-dance-ended-his-wedding-in-delhi-ads\/screenshot-2025-02-04-005044-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"1318\" src=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005044-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005044-2.jpg 1456w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005044-2-300x272.jpg 300w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005044-2-1024x927.jpg 1024w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005044-2-768x695.jpg 768w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.altnews.in\/english-clone-2026\/media-misreport-grooms-choli-ke-peeche-dance-ended-his-wedding-in-delhi-ads\/screenshot-2025-02-04-005133-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"1622\" height=\"880\" src=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005133-2.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005133-2.png 1622w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005133-2-300x163.png 300w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005133-2-1024x556.png 1024w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005133-2-768x417.png 768w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005133-2-1536x833.png 1536w\" sizes=\"auto, (max-width: 1622px) 100vw, 1622px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.altnews.in\/english-clone-2026\/media-misreport-grooms-choli-ke-peeche-dance-ended-his-wedding-in-delhi-ads\/screenshot-2025-02-04-005250-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"2084\" height=\"1332\" src=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005250-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005250-2.jpg 2084w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005250-2-300x192.jpg 300w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005250-2-1024x654.jpg 1024w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005250-2-768x491.jpg 768w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005250-2-1536x982.jpg 1536w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005250-2-2048x1309.jpg 2048w\" sizes=\"auto, (max-width: 2084px) 100vw, 2084px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.altnews.in\/english-clone-2026\/media-misreport-grooms-choli-ke-peeche-dance-ended-his-wedding-in-delhi-ads\/screenshot-2025-02-04-005333-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"1996\" height=\"1754\" src=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005333-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005333-2.jpg 1996w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005333-2-300x264.jpg 300w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005333-2-1024x900.jpg 1024w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005333-2-768x675.jpg 768w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005333-2-1536x1350.jpg 1536w\" sizes=\"auto, (max-width: 1996px) 100vw, 1996px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.altnews.in\/english-clone-2026\/media-misreport-grooms-choli-ke-peeche-dance-ended-his-wedding-in-delhi-ads\/screenshot-2025-02-04-005505-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"1444\" height=\"1022\" src=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005505-2.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005505-2.png 1444w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005505-2-300x212.png 300w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005505-2-1024x725.png 1024w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005505-2-768x544.png 768w\" sizes=\"auto, (max-width: 1444px) 100vw, 1444px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.altnews.in\/english-clone-2026\/media-misreport-grooms-choli-ke-peeche-dance-ended-his-wedding-in-delhi-ads\/screenshot-2025-02-04-005537-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1354\" height=\"1232\" src=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005537-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005537-1.jpg 1354w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005537-1-300x273.jpg 300w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005537-1-1024x932.jpg 1024w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005537-1-768x699.jpg 768w\" sizes=\"auto, (max-width: 1354px) 100vw, 1354px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.altnews.in\/english-clone-2026\/media-misreport-grooms-choli-ke-peeche-dance-ended-his-wedding-in-delhi-ads\/screenshot-2025-02-04-005659-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1436\" height=\"1558\" src=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005659-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005659-1.jpg 1436w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005659-1-277x300.jpg 277w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005659-1-944x1024.jpg 944w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005659-1-768x833.jpg 768w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005659-1-1416x1536.jpg 1416w\" sizes=\"auto, (max-width: 1436px) 100vw, 1436px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.altnews.in\/english-clone-2026\/media-misreport-grooms-choli-ke-peeche-dance-ended-his-wedding-in-delhi-ads\/screenshot-2025-02-04-005900-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1516\" height=\"990\" src=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005900-1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005900-1.png 1516w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005900-1-300x196.png 300w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005900-1-1024x669.png 1024w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005900-1-768x502.png 768w\" sizes=\"auto, (max-width: 1516px) 100vw, 1516px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.altnews.in\/english-clone-2026\/media-misreport-grooms-choli-ke-peeche-dance-ended-his-wedding-in-delhi-ads\/screenshot-2025-02-04-005943-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"2508\" height=\"1658\" src=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005943-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005943-1.jpg 2508w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005943-1-300x198.jpg 300w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005943-1-1024x677.jpg 1024w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005943-1-768x508.jpg 768w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005943-1-1536x1015.jpg 1536w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-005943-1-2048x1354.jpg 2048w\" sizes=\"auto, (max-width: 2508px) 100vw, 2508px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.altnews.in\/english-clone-2026\/media-misreport-grooms-choli-ke-peeche-dance-ended-his-wedding-in-delhi-ads\/screenshot-2025-02-04-010027-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1674\" height=\"1500\" src=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010027-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010027-1.jpg 1674w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010027-1-300x269.jpg 300w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010027-1-1024x918.jpg 1024w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010027-1-768x688.jpg 768w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010027-1-1536x1376.jpg 1536w\" sizes=\"auto, (max-width: 1674px) 100vw, 1674px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.altnews.in\/english-clone-2026\/media-misreport-grooms-choli-ke-peeche-dance-ended-his-wedding-in-delhi-ads\/screenshot-2025-02-04-010209-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"2102\" height=\"1664\" src=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010209-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010209-1.jpg 2102w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010209-1-300x237.jpg 300w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010209-1-1024x811.jpg 1024w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010209-1-768x608.jpg 768w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010209-1-1536x1216.jpg 1536w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010209-1-2048x1621.jpg 2048w\" sizes=\"auto, (max-width: 2102px) 100vw, 2102px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.altnews.in\/english-clone-2026\/media-misreport-grooms-choli-ke-peeche-dance-ended-his-wedding-in-delhi-ads\/screenshot-2025-02-04-010256-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1358\" height=\"1144\" src=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010256-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010256-1.jpg 1358w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010256-1-300x253.jpg 300w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010256-1-1024x863.jpg 1024w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010256-1-768x647.jpg 768w\" sizes=\"auto, (max-width: 1358px) 100vw, 1358px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.altnews.in\/english-clone-2026\/media-misreport-grooms-choli-ke-peeche-dance-ended-his-wedding-in-delhi-ads\/screenshot-2025-02-04-010430-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"2030\" height=\"1666\" src=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010430-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010430-1.jpg 2030w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010430-1-300x246.jpg 300w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010430-1-1024x840.jpg 1024w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010430-1-768x630.jpg 768w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010430-1-1536x1261.jpg 1536w\" sizes=\"auto, (max-width: 2030px) 100vw, 2030px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.altnews.in\/english-clone-2026\/media-misreport-grooms-choli-ke-peeche-dance-ended-his-wedding-in-delhi-ads\/screenshot-2025-02-04-010507-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1820\" height=\"1674\" src=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010507-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010507-1.jpg 1820w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010507-1-300x276.jpg 300w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010507-1-1024x942.jpg 1024w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010507-1-768x706.jpg 768w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2025\/02\/Screenshot-2025-02-04-010507-1-1536x1413.jpg 1536w\" sizes=\"auto, (max-width: 1820px) 100vw, 1820px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h4><b>Fact Check<\/b><\/h4>\n<p><span style=\"font-weight: 400\">At first glance, the &#8216;story&#8217; appears to be part of the advertising next to it as both the single -column piece and the ad next to it are in the same box and are separated from text above them by a solid line. <\/span><\/p>\n<p><span style=\"font-weight: 400\">In newspaper layouts, one often finds news cluster or news packages, where similar items or related stories are put together. Their purpose is to provide context to several related news stories and enhance the reader\u2019s understanding. When two or more news items are related in some way, for example, two different aspects of the same story, or news items that share a theme, presenting them together helps readers understand them in a more comprehensive way. Newspapers often make use of news clusters, keeping them separate and within a border so that the relationship is clearly visible. <\/span><\/p>\n<p><span style=\"font-weight: 400\">In this case, the advertisement and the apparent news story were presented in a package or cluster. <\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.altnews.in\/english-clone-2026\/hindi\/wp-content\/uploads\/sites\/10\/sites\/2\/2025\/02\/GiiGOyyWIAAElxR.jpg\" \/><\/p>\n<p>Two more things are to be noted here:<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Borders have special significance in newspaper layouts, as they are used to show separation or connection between two news items or advertisements. The presence of this news item and the advertisement within the same border or box raises suspicion of the placement being pre-planned and related.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">This alleged news item completely matches the theme of the advertisement. Apart from this, a full stop has been used in its headline, which is not usually used in newspaper headlines. Furthermore, this news story neither has a byline nor a placeline.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Upon zooming in on the viral image, we saw two to three lines from another news story in small characters at the top. One line seen here states, \u201c<\/span><b>I will make them excellent. But if you ask me to engage in abuses<\/b><span style=\"font-weight: 400\">\u201d. When we performed an <a href=\"https:\/\/www.google.com\/search?q=%22I+will+make+them+excellent.+But+if+you+ask+me+to+engage+in+abuses%22\">advanced search<\/a> of this line on Google, we found a similar news article published on January 30 on a website called <a href=\"https:\/\/www.dailypioneer.com\/2025\/state-editions\/kejriwal-calls-congress----vote-cutter---.html\">The Pioneer<\/a>, which featured the headline, \u2018Kejriwal calls Congress \u2018vote cutter\u2019.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.altnews.in\/english-clone-2026\/hindi\/wp-content\/uploads\/sites\/10\/sites\/2\/2025\/02\/Screenshot-2025-02-04-223622.jpg\" \/><\/p>\n<p><span style=\"font-weight: 400\">Since this article was published on January 30, Alt News also examined the e-paper of the Delhi edition of The Pioneer from the same day. We found this advertisement and the alleged news story on the third page of the newspaper. Now, it is also worth noting that the alleged news story from January 18 about the marriage being called off due to the groom dancing to the song \u2018Choli Ke Peeche Kya Hai\u2019 was published in the newspaper on January 30, which is very odd.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.altnews.in\/english-clone-2026\/hindi\/wp-content\/uploads\/sites\/10\/sites\/2\/2025\/02\/Screenshot-2025-02-04-223701.jpg\" \/><\/p>\n<p><span style=\"font-weight: 400\">We spoke to an official from \u2018The Pioneer\u2019 newspaper on this matter. He confirmed on the condition of anonymity that the news of the marriage being called off because of the groom dancing to \u2018Choli Ke Peeche Kya Hai\u2019 was not a factual news story, but an advertisement which an advertising agency had given him to publish.<\/span><\/p>\n<h4><b>Too Cheeky or Lack of Editorial Intervention?<\/b><\/h4>\n<p><span style=\"font-weight: 400\">Sometimes newspapers run advertisements that appear to be news stories, but they mention words like \u2018advertorial\u2019 or \u2018consumer connect\u2019 as a disclaimer somewhere on the page to indicate this to readers. This is part of basic editorial practice. For example, page 25 of the Mumbai edition of the Times of India newspaper published on February 5, 2025 was a full-page advertisement, and the word \u2018ADVERTORIAL\u2019 was mentioned in smaller text on the top right of the page.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.altnews.in\/english-clone-2026\/hindi\/wp-content\/uploads\/sites\/10\/sites\/2\/2025\/02\/TOI.jpg\" \/><\/p>\n<p><span style=\"font-weight: 400\">Publishing advertisements that appear like real news stories without issuing a disclaimer shows a lack of editorial integrity and can be misleading to readers. Newspapers have a responsibility to maintain a clear distinction between news and advertisements. When they fail to do so, it affects readers&#8217; trust in them and leads to the spread of misinformation. The recent case is an excellent example of this, where so many media outlets themselves fell for it and mistook the ad published by The Pioneer newspaper as a factual story, and created a cycle of misinformation.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A newspaper clipping has been doing the rounds on social media featuring an alleged story about a groom in New Delhi dancing to the song &#8216;Choli Ke Peeche Kya Hai&#8217; to entertain the wedding guests on January 18. According to the &#8216;report&#8217;, this angered the bride&#8217;s father and led to the marriage being called off. [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":294938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[282],"tags":[693],"an_content_type":[],"coauthors":[701],"class_list":["post-294889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-analysis","tag-featured","fact_checks_claim_type-news"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wedding called off after groom danced to &#039;Choli k peeche&#039;? 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