{"id":307124,"date":"2025-11-06T14:37:41","date_gmt":"2025-11-06T09:07:41","guid":{"rendered":"https:\/\/www.altnews.in\/english-clone-2026\/?p=307124"},"modified":"2026-05-07T10:54:39","modified_gmt":"2026-05-07T05:24:39","slug":"bihar-elections-bjp-ranks-first-in-digital-advertising-expenditure-jan-suraj-party-second","status":"publish","type":"post","link":"https:\/\/www.altnews.in\/english-clone-2026\/bihar-elections-bjp-ranks-first-in-digital-advertising-expenditure-jan-suraj-party-second\/","title":{"rendered":"Bihar polls: PK’s Jan Suraaj Party second highest spender on digital ads after BJP"},"content":{"rendered":"

An analysis of Meta ad spending by political parties in Bihar ahead of the elections throws up a surprise: Prashant Kishor’s Jan Suraaj Party, a political newbie which is fighting elections for the first time, has spent more money on digital ads than Congress, JD(U) and RJD taken together. BJP remains the top spender.<\/p>\n

While BJP’s large digital advertising budget reflects its strong political position and robust public presence, Jan Suraaj Party, established just a year back, surpassing other major parties to become the second-largest advertiser on digital platforms goes to show Prashant Kishor’s all-out efforts to make a mark in its first electoral foray.\u00a0<\/span><\/p>\n

After professionally leading successful election campaigns for several parties in multiple states, political strategist Prashant Kishor took the plunge into electoral politics in 2024 by founding the Jan Suraaj Party on October 2, on the occasion of Gandhi Jayanti. Before that, he spent almost two years connecting with people by walking through villages across Bihar.<\/span><\/p>\n

The first phase of voting for the Bihar assembly elections was held on November 6. The second and last phase is on the 11th instant.\u00a0<\/span><\/p>\n

According to a report by the Google Ads Transparency Center, the BJP spent approximately \u20b9 6.75 crore on political advertising in Bihar through Google and YouTube in October. The Jan Suraaj Party spent approximately \u20b91.10 crore through SIMPLESENSE ANALYTICS PRIVATE LIMITED. The Janata Dal (United) spent approximately \u20b928 Lakh, while Congress spent only \u20b917,250.<\/span><\/p>\n

(This data covers advertisements run by political parties through Google and YouTube from October 1 to October 31.)<\/span><\/p>\n

\"\"<\/p>\n

According to the data available in the ad library of Meta, the parent company of Facebook and Instagram, BJP spent around Rs 1.77 crore on Facebook, Instagram etc., Jan Suraaj Party spent around Rs 1.21 crore, Janata Dal (United) spent around Rs 63 Lakh, Congress spent around Rs 7.41 Lakh, while RJD spent around Rs 6.16 Lakh.<\/span><\/p>\n

(This data is from the top 100 pages spending the most on political ads on Facebook and Instagram between October 2 and October 31 (30 days of October) via Meta. The full data for the state of Bihar between these dates can be downloaded from the Meta Ad Library at <\/span>the link provided here.)<\/span><\/a><\/p>\n

\"\"<\/p>\n

Here are the names and expenditure data of the Facebook pages through which political parties ran advertisements on Facebook and Instagram:<\/p>\n

BJP<\/strong><\/p>\n\n\n\n\n<\/colgroup>\n\n\n\n
Page name<\/strong><\/td>\nDisclaimer<\/strong><\/td>\nAmount spent (INR)<\/strong><\/td>\n<\/tr>\n
BJP Bihar<\/td>\nBharatiya Janata Party (BJP)<\/td>\n17700407<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Jan Suraaj<\/strong><\/p>\n\n\n\n\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n\n
Page name<\/strong><\/td>\nDisclaimer<\/strong><\/td>\nAmount spent (INR)<\/strong><\/td>\n<\/tr>\n
Baat Bihar Ki<\/td>\nBaat Bihar Ki<\/td>\n4653096<\/td>\n<\/tr>\n
Jan Suraaj<\/td>\nJan Suraaj<\/td>\n3927798<\/td>\n<\/tr>\n
Bihar Badlav Abhiyan<\/td>\nJansuraaj<\/td>\n1820221<\/td>\n<\/tr>\n
PK for CM<\/td>\nPK for CM<\/td>\n477417<\/td>\n<\/tr>\n
JS Digital Yoddha<\/td>\nSIMPLESENSE ANALYTICS PRIVATE LIMITED<\/td>\n452443<\/td>\n<\/tr>\n
JS Digital Yoddha<\/td>\nJS Digital Yoddha<\/td>\n451558<\/td>\n<\/tr>\n
\u091c\u0928 \u0938\u0941\u0930\u093e\u091c \u091a\u0930\u094d\u091a\u093e<\/td>\nJan Suraaj<\/td>\n333950<\/td>\n<\/tr>\n
\u091c\u0928 \u0938\u0941\u0930\u093e\u091c \u0907\u0902\u0915\u093c\u0932\u093e\u092c<\/td>\n\u091c\u0928 \u0938\u0941\u0930\u093e\u091c \u0907\u0902\u0915\u093c\u0932\u093e\u092c<\/td>\n66176<\/td>\n<\/tr>\n
<\/td>\nTotal<\/td>\n12182659<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Janata Dal (United)<\/strong><\/p>\n\n\n\n\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Page name<\/strong><\/td>\nDisclaimer<\/strong><\/td>\nAmount spent (INR)<\/strong><\/td>\n<\/tr>\n
Janata Dal (United)<\/td>\nThe Spectrum<\/td>\n2521298<\/td>\n<\/tr>\n
Janata Dal United – Nalanda<\/td>\nThe Spectrum<\/td>\n338822<\/td>\n<\/tr>\n
Janata Dal United – Darbhanga<\/td>\nThe Spectrum<\/td>\n227511<\/td>\n<\/tr>\n
25 \u0938\u0947 30, \u092b\u093f\u0930 \u0938\u0947 \u0928\u0940\u0924\u0940\u0936<\/td>\nThe Spectrum<\/td>\n201253<\/td>\n<\/tr>\n
Janata Dal United – Madhepura<\/td>\nThe Spectrum<\/td>\n189874<\/td>\n<\/tr>\n
Janata Dal United – Samastipur<\/td>\nThe Spectrum<\/td>\n168425<\/td>\n<\/tr>\n
Janata Dal United – Bhagalpur<\/td>\nThe Spectrum<\/td>\n146424<\/td>\n<\/tr>\n
Janata Dal United – Muzaffarpur<\/td>\nThe Spectrum<\/td>\n133530<\/td>\n<\/tr>\n
Janata Dal United – Madhubani<\/td>\nThe Spectrum<\/td>\n119174<\/td>\n<\/tr>\n
Janata Dal United – Khagaria<\/td>\nThe Spectrum<\/td>\n114605<\/td>\n<\/tr>\n
Janata Dal United – Gopalganj<\/td>\nThe Spectrum<\/td>\n106603<\/td>\n<\/tr>\n
Janata Dal United – PATNA<\/td>\nThe Spectrum<\/td>\n101343<\/td>\n<\/tr>\n
Janata Dal United – Gaya Ji<\/td>\nThe Spectrum<\/td>\n98672<\/td>\n<\/tr>\n
25 Me Bhi Nitish – 25 \u092e\u0947\u0902 \u092d\u0940 \u0928\u0940\u0924\u0940\u0936<\/td>\nSummit Polcom<\/td>\n95785<\/td>\n<\/tr>\n
Janata Dal United – Begusarai<\/td>\nThe Spectrum<\/td>\n92902<\/td>\n<\/tr>\n
Janata Dal United – Jehanabad<\/td>\nThe Spectrum<\/td>\n89628<\/td>\n<\/tr>\n
Nitish Cares<\/td>\nSummit Polcom<\/td>\n88061<\/td>\n<\/tr>\n
\u092e\u0948\u0902 \u092e\u093f\u0925\u093f\u0932\u093e \u0939\u0942\u0901<\/td>\nSummit Polcom<\/td>\n87507<\/td>\n<\/tr>\n
Janata Dal United – Sitamarhi<\/td>\nThe Spectrum<\/td>\n84882<\/td>\n<\/tr>\n
Janata Dal United – Sheikhpura<\/td>\nThe Spectrum<\/td>\n81600<\/td>\n<\/tr>\n
100-\u092c\u0930\u094c\u0932\u0940 \u0935\u093f\u0927\u093e\u0928\u0938\u092d\u093e<\/td>\n100-\u092c\u0930\u094c\u0932\u0940 \u0935\u093f\u0927\u093e\u0928\u0938\u092d\u093e<\/td>\n77694<\/td>\n<\/tr>\n
Janata Dal United – Rohtas<\/td>\nThe Spectrum<\/td>\n77113<\/td>\n<\/tr>\n
217-\u0918\u094b\u0938\u0940 \u0935\u093f\u0927\u093e\u0928\u0938\u092d\u093e<\/td>\n217-\u0918\u094b\u0938\u0940 \u0935\u093f\u0927\u093e\u0928\u0938\u092d\u093e<\/td>\n73263<\/td>\n<\/tr>\n
213-\u0915\u093e\u0930\u093e\u0915\u093e\u091f \u0935\u093f\u0927\u093e\u0928\u0938\u092d\u093e<\/td>\n213-\u0915\u093e\u0930\u093e\u0915\u093e\u091f \u0935\u093f\u0927\u093e\u0928\u0938\u092d\u093e<\/td>\n72667<\/td>\n<\/tr>\n
50- \u091c\u094b\u0915\u0940\u0939\u093e\u091f \u0935\u093f\u0927\u093e\u0928\u0938\u092d\u093e<\/td>\n50- \u091c\u094b\u0915\u0940\u0939\u093e\u091f \u0935\u093f\u0927\u093e\u0928\u0938\u092d\u093e<\/td>\n71913<\/td>\n<\/tr>\n
Janata Dal United- Vaishali<\/td>\nThe Spectrum<\/td>\n71522<\/td>\n<\/tr>\n
\u092b\u093f\u0930 \u0938\u0947 NDA \u0938\u0930\u0915\u093e\u0930<\/td>\nSummit Polcom<\/td>\n70901<\/td>\n<\/tr>\n
85-\u092c\u0939\u093e\u0926\u0941\u0930\u092a\u0941\u0930 \u0935\u093f\u0927\u093e\u0928\u0938\u092d\u093e<\/td>\nUMB Star Consultancy<\/td>\n68712<\/td>\n<\/tr>\n
78-\u0915\u0941\u0936\u0947\u0936\u094d\u0935\u0930\u0938\u094d\u0925\u093e\u0928 \u0935\u093f\u0927\u093e\u0928\u0938\u092d\u093e<\/td>\nUMB Star Consultancy<\/td>\n68528<\/td>\n<\/tr>\n
Janata Dal United – Sheohar<\/td>\nThe Spectrum<\/td>\n67764<\/td>\n<\/tr>\n
170-\u092c\u0930\u092c\u0940\u0918\u093e \u0935\u093f\u0927\u093e\u0928\u0938\u092d\u093e<\/td>\nUMB Star Consultancy<\/td>\n67536<\/td>\n<\/tr>\n
148-\u0905\u0932\u094c\u0932\u0940 \u0935\u093f\u0927\u093e\u0928\u0938\u092d\u093e<\/td>\nUMB Star Consultancy<\/td>\n67115<\/td>\n<\/tr>\n
80-\u092c\u0947\u0928\u0940\u092a\u0941\u0930 \u0935\u093f\u0927\u093e\u0928\u0938\u092d\u093e<\/td>\nUMB Star Consultancy<\/td>\n67011<\/td>\n<\/tr>\n
178-\u092e\u094b\u0915\u093e\u092e\u093e \u0935\u093f\u0927\u093e\u0928\u0938\u092d\u093e<\/td>\nUMB Star Consultancy<\/td>\n66671<\/td>\n<\/tr>\n
141-\u091a\u0947\u0930\u093f\u092f\u093e \u092c\u0930\u093f\u092f\u093e\u0930\u092a\u0941\u0930 \u0935\u093f\u0927\u093e\u0928\u0938\u092d\u093e<\/td>\nUMB Star Consultancy<\/td>\n66391<\/td>\n<\/tr>\n
189-\u092e\u0938\u094c\u0922\u093c\u0940 \u0935\u093f\u0927\u093e\u0928\u0938\u092d\u093e<\/td>\nUMB Star Consultancy<\/td>\n66275<\/td>\n<\/tr>\n
135-\u092e\u094b\u0930\u0935\u093e \u0935\u093f\u0927\u093e\u0928\u0938\u092d\u093e<\/td>\nUMB Star Consultancy<\/td>\n65596<\/td>\n<\/tr>\n
133-\u0938\u092e\u0938\u094d\u0924\u0940\u092a\u0941\u0930 \u0935\u093f\u0927\u093e\u0928\u0938\u092d\u093e<\/td>\nUMB Star Consultancy<\/td>\n65570<\/td>\n<\/tr>\n
<\/td>\nTotal<\/td>\n6340141<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

RJD<\/strong><\/p>\n\n\n\n\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n
Page name<\/strong><\/td>\nDisclaimer<\/strong><\/td>\nAmount spent (INR)<\/strong><\/td>\n<\/tr>\n
\u092f\u0941\u0935\u093e \u0930\u093e\u091c\u0926<\/td>\n\u092f\u0941\u0935\u093e \u0930\u093e\u091c\u0926<\/td>\n219696<\/td>\n<\/tr>\n
RJD Saran Division<\/td>\nRJD Saran Division<\/td>\n97976<\/td>\n<\/tr>\n
RJD Tirhut Division<\/td>\nRJD Tirhut Division<\/td>\n82421<\/td>\n<\/tr>\n
RJD Patna Division<\/td>\nRJD Patna Division<\/td>\n77327<\/td>\n<\/tr>\n
RJD Bhagalpur Division<\/td>\nRJD Bhagalpur Division<\/td>\n72364<\/td>\n<\/tr>\n
\u092f\u0941\u0935\u093e \u0938\u094b\u091a<\/td>\n\u092f\u0941\u0935\u093e \u0938\u094b\u091a<\/td>\n67100<\/td>\n<\/tr>\n
<\/td>\nTotal<\/td>\n616884<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Congress<\/strong><\/p>\n\n\n\n\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n\n
Page name<\/strong><\/td>\nDisclaimer<\/strong><\/td>\nAmount spent (INR)<\/strong><\/td>\n<\/tr>\n
Rahul Gandhi Team<\/td>\nRahul Gandhi Team<\/td>\n163666<\/td>\n<\/tr>\n
\u0926\u0932\u093f\u0924 \u0915\u093e \u092c\u0947\u091f\u093e, \u092c\u093f\u0939\u093e\u0930 \u0915\u093e \u0928\u0947\u0924\u093e<\/td>\nDevout Growth<\/td>\n101151<\/td>\n<\/tr>\n
Voice Of Benipur<\/td>\nMinds Media<\/td>\n96982<\/td>\n<\/tr>\n
Voice Of Kutumba<\/td>\nMinds Media<\/td>\n85552<\/td>\n<\/tr>\n
Voice Of Jale<\/td>\nMinds Media<\/td>\n74683<\/td>\n<\/tr>\n
Voice Of Nalanda<\/td>\nMinds Media<\/td>\n74621<\/td>\n<\/tr>\n
Voice Of Bahadurganj<\/td>\nMinds Media<\/td>\n72915<\/td>\n<\/tr>\n
Voice Of Patna Sahib<\/td>\nMinds Media<\/td>\n72426<\/td>\n<\/tr>\n
<\/td>\nTotal<\/td>\n741996<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

According to combined data from Meta and Google’s Ad Library, the BJP was the highest spender on political advertising in Bihar in October, spending approximately \u20b98.52 crore. The Jan Suraaj Party (JSP) came in second, spending approximately \u20b92.32 crore. The Janata Dal (United) came in third, spending approximately \u20b992 Lakh. Congress was the fourth highest spender at approximately \u20b97.59 Lakh. RJD came in fifth, spending approximately \u20b96.16 Lakh.<\/p>\n

\"\"<\/p>\n

This shows that the Jan Suraaj Party, contesting elections for the first time in Bihar, has not only emerged as the second-largest digital advertising spender, but the amount spent by the party in digital campaign is higher than all other parties taken together, except BJP.<\/p>\n","protected":false},"excerpt":{"rendered":"

An analysis of Meta ad spending by political parties in Bihar ahead of the elections throws up a surprise: Prashant Kishor’s Jan Suraaj Party, a political newbie which is fighting elections for the first time, has spent more money on digital ads than Congress, JD(U) and RJD taken together. BJP remains the top spender. While […]<\/p>\n","protected":false},"author":65,"featured_media":307143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[693],"an_content_type":[],"coauthors":[701],"class_list":["post-307124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-featured","fact_checks_claim_type-economics"],"blocksy_meta":[],"yoast_head":"\nBihar polls: PK's Jan Suraaj Party second highest spender on digital ads after BJP - Alt News<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bihar polls: PK's Jan Suraaj Party second highest spender on digital ads after BJP - Alt News\" \/>\n<meta property=\"og:description\" content=\"An analysis of Meta ad spending by political parties in Bihar ahead of the elections throws up a surprise: Prashant Kishor’s Jan Suraaj Party, a political newbie which is fighting elections for the first time, has spent more money on digital ads than Congress, JD(U) and RJD taken together. BJP remains the top spender. 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