{"id":5208,"date":"2017-09-03T02:02:09","date_gmt":"2017-09-02T20:32:09","guid":{"rendered":"http:\/\/www.altnews.in\/english-clone-2026\/?p=5208"},"modified":"2017-09-03T02:02:09","modified_gmt":"2017-09-02T20:32:09","slug":"alt-news-expose-google-doc-trending-instructions-demonetisationsuccess-hashtag-deleted","status":"publish","type":"post","link":"https:\/\/www.altnews.in\/english-clone-2026\/alt-news-expose-google-doc-trending-instructions-demonetisationsuccess-hashtag-deleted\/","title":{"rendered":"After Alt News expos\u00e9, Google doc with trending instructions for #DemonetisationSuccess hashtag is deleted"},"content":{"rendered":"<p>&#8220;<em>Trend Alert: #DemonetisationSuccess. Date: 31st August; Time: 4.30 PM<\/em>&#8220;. The Google doc file proceeded to provide the list of tweets that the BJP social media army, MPs and ministers faithfully shared on Twitter starting 4.30 pm on August 31st. After the RBI report revealed that 99% of the demonetised currency notes had come back, BJP social media army was joined by ministers to create an artificial buzz around the hashtag, #DemonetisationSuccess. Alt News video expos\u00e9 deconstructed this copy-paste tweeting and traced the Google doc file that provided instructions and template to tweet. <\/p>\n<div class=\"wpb_video_wrapper\"><iframe loading=\"lazy\" title=\"#DemonetisationSuccess - Deconstructing this BJP trend\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/5EnjYhL285Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>The Google doc which contained the trending instructions has now been deleted. However, a screenshot of the document can be seen on Google.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_006-1024x396.jpg\" alt=\"Twitter Trend: #DemonetisationSuccess\" width=\"640\" height=\"248\" class=\"aligncenter size-large wp-image-5238\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_006-1024x396.jpg 1024w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_006-300x116.jpg 300w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_006-768x297.jpg 768w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_006-696x269.jpg 696w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_006-1068x413.jpg 1068w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_006-1085x420.jpg 1085w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_006.jpg 1617w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>This is not the first time that BJP has mobilised an online army for perception management. Alt News found several such Google doc files with a similar pattern. The files provided the date and time and a list of tweets in English and Hindi that had to be tweeted. Many of these files have now been deleted. Here are a few examples and screenshots of these templates:<\/p>\n<h3>Case 1: #MyNewIndia<\/h3>\n<p>Just like in the case of #DemonetisationSuccess, multiple ministers tweeted as part of the pre-planned <a href=\"https:\/\/twitter.com\/search?f=tweets&#038;q=filter%3Averified%20%23MyNewIndia&#038;src=typd\" target=\"_blank\">#MyNewIndia trend<\/a>. The corresponding Google Docs file is available <a href=\"https:\/\/docs.google.com\/document\/d\/16AfQmXy-uia8K5OvpfnYQMxjfXrV2uWHCtCXfLdwPlc\/edit\" target=\"_blank\">here<\/a>. The tweets posted by various handles match the document.<\/p>\n<p>Here are the tweets by official Twitter account of BJP Maharashtra.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_096.png\" alt=\"#MyNewIndia tweets\" width=\"515\" height=\"476\" class=\"aligncenter size-full wp-image-5239\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_096.png 515w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_096-300x277.png 300w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_096-454x420.png 454w\" sizes=\"auto, (max-width: 515px) 100vw, 515px\" \/><\/p>\n<p>Here is the screenshot of the same tweets available in the Google Doc.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_097.png\" alt=\"\" width=\"981\" height=\"591\" class=\"aligncenter size-full wp-image-5240\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_097.png 981w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_097-300x181.png 300w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_097-768x463.png 768w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_097-696x419.png 696w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_097-697x420.png 697w\" sizes=\"auto, (max-width: 981px) 100vw, 981px\" \/><\/p>\n<h3>Case 2: #TrumpCardModi<\/h3>\n<p>Did you think that the appreciation on social media for Modi&#8217;s US trip was spontaneous? The #TrumpcardModi tweets were carefully crafted and instructions were followed by the ministers who copy-pasted them. The Google doc file for this trend has now been deleted but we managed to find an instance of it being shared on Facebook.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_012-1024x526.jpg\" alt=\"Trend Alert #TrumpCardModi\" width=\"640\" height=\"329\" class=\"aligncenter size-large wp-image-5241\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_012-1024x526.jpg 1024w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_012-300x154.jpg 300w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_012-768x394.jpg 768w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_012-696x357.jpg 696w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_012-1068x548.jpg 1068w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_012-818x420.jpg 818w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_012.jpg 1247w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Many ministers put out messages on social media with the #TrumpCardModi hashtag.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_011.jpg\" alt=\"Ministers tweeting with #TrumpCardModi hashtag\" width=\"876\" height=\"532\" class=\"aligncenter size-full wp-image-5242\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_011.jpg 876w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_011-300x182.jpg 300w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_011-768x466.jpg 768w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_011-696x423.jpg 696w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_011-692x420.jpg 692w\" sizes=\"auto, (max-width: 876px) 100vw, 876px\" \/><\/p>\n<h3>Case 3: #DBTImpact<\/h3>\n<p>#DBTImpact hashtag was even used by <a href=\"https:\/\/twitter.com\/PMOIndia\/status\/903133429243551744\" target=\"_blank\">PMOIndia<\/a> Twitter account. However, his wasn&#8217;t among one of the template tweets. However, multiple Ministers, BJP leaders and official BJP Twitter accounts used template tweets for this trend. Even though the Google Doc for this trend has been deleted, we managed to get a backup of the document.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_007-1024x645.jpg\" alt=\"DBTIMpact Google Doc\" width=\"640\" height=\"403\" class=\"aligncenter size-large wp-image-5245\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_007-1024x645.jpg 1024w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_007-300x189.jpg 300w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_007-768x483.jpg 768w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_007-696x438.jpg 696w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_007-1068x672.jpg 1068w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_007-667x420.jpg 667w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><a href=\"https:\/\/twitter.com\/search?q=%23DBTImpact%20filter%3Averified%20list%3Adebatestoday%2Fbjp&#038;src=typd\" target=\"_blank\">Multiple people<\/a> in the BJP Machinery copy-pasted the template tweets to make the hashtag trend.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_098.png\" alt=\"#DBImpact Trends\" width=\"526\" height=\"261\" class=\"aligncenter size-full wp-image-5247\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_098.png 526w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_098-300x149.png 300w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_098-324x160.png 324w\" sizes=\"auto, (max-width: 526px) 100vw, 526px\" \/><\/p>\n<h3>Case 4: #GSTForCommonMan<\/h3>\n<p>Yet another Twitter trend #GSTForCommon man also had template tweets from a Google Doc. However, the Google doc for this trend has been deleted. We managed to find a Facebook handle sharing the aforesaid Google Doc.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_013.jpg\" alt=\"#GSTForCommonMan\" width=\"891\" height=\"937\" class=\"aligncenter size-full wp-image-5248\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_013.jpg 891w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_013-285x300.jpg 285w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_013-768x808.jpg 768w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_013-696x732.jpg 696w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_01_09_2017_013-399x420.jpg 399w\" sizes=\"auto, (max-width: 891px) 100vw, 891px\" \/><\/p>\n<p>Again, the entire BJP machinery including ministers tweeted tailor-made tweets.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_099.png\" alt=\"#GSTForCommonMan\" width=\"527\" height=\"396\" class=\"aligncenter size-full wp-image-5249\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_099.png 527w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_099-300x225.png 300w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_099-80x60.png 80w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_099-265x198.png 265w\" sizes=\"auto, (max-width: 527px) 100vw, 527px\" \/><\/p>\n<p>Using social media influencers and agencies for propaganda is not something new. It is not surprising to find that #DemonetisationSuccess was one such carefully planned campaign in reaction to the questions being raised about the gains of demonetisation after the RBI report. However, it was a little shocking to find even MPs and ministers tweeting as per the template and the brazenness with which this was done. People on social media follow political leaders for their original thoughts and vision, and not for their bot-like behaviour.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Trend Alert: #DemonetisationSuccess. Date: 31st August; Time: 4.30 PM&#8220;. The Google doc file proceeded to provide the list of tweets that the BJP social media army, MPs and ministers faithfully shared on Twitter starting 4.30 pm on August 31st. After the RBI report revealed that 99% of the demonetised currency notes had come back, BJP [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":5253,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"an_content_type":[],"coauthors":[120],"class_list":["post-5208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>After Alt News expos\u00e9, Google doc with trending instructions for #DemonetisationSuccess hashtag is deleted - Alt News<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"After Alt News expos\u00e9, Google doc with trending instructions for #DemonetisationSuccess hashtag is deleted - Alt News\" \/>\n<meta property=\"og:description\" content=\"&#8220;Trend Alert: #DemonetisationSuccess. Date: 31st August; Time: 4.30 PM&#8220;. The Google doc file proceeded to provide the list of tweets that the BJP social media army, MPs and ministers faithfully shared on Twitter starting 4.30 pm on August 31st. After the RBI report revealed that 99% of the demonetised currency notes had come back, BJP [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.altnews.in\/english-clone-2026\/alt-news-expose-google-doc-trending-instructions-demonetisationsuccess-hashtag-deleted\/\" \/>\n<meta property=\"og:site_name\" content=\"Alt News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/altnews.in\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/altnews.in\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-02T20:32:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2017\/09\/Selection_03_09_2017_002.jpg?resize=1200%2C630&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta 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