{"id":75834,"date":"2020-09-18T20:12:47","date_gmt":"2020-09-18T14:42:47","guid":{"rendered":"http:\/\/www.altnews.in\/english-clone-2026\/?p=75834"},"modified":"2020-09-18T20:20:03","modified_gmt":"2020-09-18T14:50:03","slug":"amul-ad-featuring-1995-film-rangeela-shared-as-recent-amidst-ranaut-matondkar-controversy","status":"publish","type":"post","link":"https:\/\/www.altnews.in\/english-clone-2026\/amul-ad-featuring-1995-film-rangeela-shared-as-recent-amidst-ranaut-matondkar-controversy\/","title":{"rendered":"Amul ad featuring 1995 film &#8216;Rangeela&#8217; shared as recent amidst Ranaut-Matondkar controversy"},"content":{"rendered":"<p>Bollywood actor Kangana Ranaut became the epicentre of yet another controversy after terming Urmila Matondkar a &#8220;soft porn star&#8221; who is &#8220;not known for her acting&#8221;. Ranaut&#8217;s derisive comment was sparked by Matondkar asking Ranaut to first take stock of the &#8220;<a href=\"https:\/\/www.thequint.com\/entertainment\/celebrities\/kangana-ranaut-himachal-pradesh-origin-of-drugs-urmila-matondkar\" target=\"_blank\" rel=\"noopener noreferrer\">menace of drugs<\/a>&#8221; in her own state Himachal Pradesh. Ranaut has been alleging that a &#8220;drug nexus&#8221; runs in the film industry.<\/p>\n<p>On September 17, an Amul advertisement featuring Matondkar began circulating on social media. Journalist Swati Chaturvedi <a href=\"http:\/\/archive.is\/6OxEs\" target=\"_blank\" rel=\"noopener noreferrer\">tweeted<\/a> the same and criticised the milk giant for coming up with a &#8220;disgusting&#8221; ad. &#8220;When did you join the IT cell&#8221;, questioned Chaturvedi who later <a href=\"https:\/\/twitter.com\/bainjal\/status\/1306848514215784449\" target=\"_blank\" rel=\"noopener noreferrer\">deleted<\/a> her tweet. The ad depicted a caricature of actor-turned-politician Urmila Matondkar from her 1995 film &#8216;Rangeela&#8217;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-75851\" src=\"http:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2020\/09\/Swati-Chaturvedi-Rangeela.jpg\" alt=\"\" width=\"636\" height=\"577\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2020\/09\/Swati-Chaturvedi-Rangeela.jpg 636w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2020\/09\/Swati-Chaturvedi-Rangeela-300x272.jpg 300w\" sizes=\"auto, (max-width: 636px) 100vw, 636px\" \/><\/p>\n<p>Historian and writer Rana Safvi also criticised Amul in a quote-tweet. Author Deepanjana tweeted the image, which NDTV&#8217;s Sreenivasan Jain quote-tweeted. All of them have taken down their tweets.<\/p>\n<div id='gallery-1' class='gallery galleryid-75834 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.altnews.in\/english-clone-2026\/amul-ad-featuring-1995-film-rangeela-shared-as-recent-amidst-ranaut-matondkar-controversy\/rana-safvi\/'><img loading=\"lazy\" decoding=\"async\" width=\"731\" height=\"607\" src=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2020\/09\/Rana-Safvi.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2020\/09\/Rana-Safvi.jpg 731w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2020\/09\/Rana-Safvi-300x249.jpg 300w\" sizes=\"auto, (max-width: 731px) 100vw, 731px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.altnews.in\/english-clone-2026\/amul-ad-featuring-1995-film-rangeela-shared-as-recent-amidst-ranaut-matondkar-controversy\/930199-whatsapp-image-2020-09-18-at-122431-pm\/'><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"791\" src=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2020\/09\/930199-whatsapp-image-2020-09-18-at-122431-pm.jpeg\" class=\"attachment-full size-full\" alt=\"\" aria-describedby=\"gallery-1-75880\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2020\/09\/930199-whatsapp-image-2020-09-18-at-122431-pm.jpeg 772w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2020\/09\/930199-whatsapp-image-2020-09-18-at-122431-pm-293x300.jpeg 293w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2020\/09\/930199-whatsapp-image-2020-09-18-at-122431-pm-768x787.jpeg 768w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-75880'>\n\t\t\t\tCredit: Boomlive\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>We also received requests on <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.altnews&amp;hl=en_IN\" target=\"_blank\" rel=\"noopener noreferrer\">our official app<\/a> to fact-check the Amul ad.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-75854\" src=\"http:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2020\/09\/Amul-request.png\" alt=\"\" width=\"669\" height=\"414\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2020\/09\/Amul-request.png 669w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2020\/09\/Amul-request-300x186.png 300w\" sizes=\"auto, (max-width: 669px) 100vw, 669px\" \/><\/p>\n<h4>Fact-check<\/h4>\n<p>As the milk cooperative is known for its topical ads featuring Amul girl since 1966, we went on its official website and found this cartoon posted in the list of <a href=\"https:\/\/www.amul.com\/m\/amul-hits?s=1995&amp;l=2\" target=\"_blank\" rel=\"noopener noreferrer\">Amul hits from 1995<\/a>. This is the same year when the movie &#8216;Rangeela&#8217; was released. The cartoon is a tribute to the film&#8217;s lead actor Urmila Matondkar.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-75856\" src=\"http:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2020\/09\/Rangeela1.jpg\" alt=\"\" width=\"724\" height=\"840\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2020\/09\/Rangeela1.jpg 724w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2020\/09\/Rangeela1-259x300.jpg 259w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/p>\n<p>The ad is not recent but has drawn flak for the tagline &#8220;not MASOOM anymore&#8221; which is a reference to Matondkar&#8217;s film &#8216;Masoom&#8217; where she played the daughter of the lead pair Naseeruddin Shah and Shabana Azmi as a child actor in 1982. &#8216;Rangeela&#8217; director Ram Gopal Varma had a shared a photograph of the actor with the cast and director of &#8216;Masoom&#8217;.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Hey \u2066<a href=\"https:\/\/twitter.com\/shekharkapur?ref_src=twsrc%5Etfw\">@shekharkapur<\/a>\u2069 This is a priceless team photo of ur evergreen great film MASOOM ..Just can\u2019t believe that little girl in ur hands grew up to become a RANGEELA\ud83d\ude4f\ud83d\ude4f\ud83d\ude4f <a href=\"https:\/\/t.co\/UnoE5suhUm\">pic.twitter.com\/UnoE5suhUm<\/a><\/p>\n<p>\u2014 Ram Gopal Varma (@RGVzoomin) <a href=\"https:\/\/twitter.com\/RGVzoomin\/status\/1254791119025537031?ref_src=twsrc%5Etfw\">April 27, 2020<\/a><\/p><\/blockquote>\n<p><a href=\"https:\/\/twitter.com\/bainjal\/status\/1306848514215784449\" target=\"_blank\" rel=\"noopener noreferrer\">Swati Chaturvedi<\/a>, <a href=\"https:\/\/twitter.com\/dpanjana\/status\/1306848875571892224\" target=\"_blank\" rel=\"noopener noreferrer\">Deepanjana<\/a> and Rana Safvi later acknowledged their faux pas.<\/p>\n<div id='gallery-2' class='gallery galleryid-75834 gallery-columns-3 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.altnews.in\/english-clone-2026\/amul-ad-featuring-1995-film-rangeela-shared-as-recent-amidst-ranaut-matondkar-controversy\/6179e324-9a3a-4a2a-9781-61a3b9f6693c\/'><img loading=\"lazy\" decoding=\"async\" width=\"578\" height=\"413\" src=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2020\/09\/6179e324-9a3a-4a2a-9781-61a3b9f6693c.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2020\/09\/6179e324-9a3a-4a2a-9781-61a3b9f6693c.jpg 578w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2020\/09\/6179e324-9a3a-4a2a-9781-61a3b9f6693c-300x214.jpg 300w\" sizes=\"auto, (max-width: 578px) 100vw, 578px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.altnews.in\/english-clone-2026\/amul-ad-featuring-1995-film-rangeela-shared-as-recent-amidst-ranaut-matondkar-controversy\/e996f6f9-7d13-4283-a113-c8a1280877a4\/'><img loading=\"lazy\" decoding=\"async\" width=\"583\" height=\"337\" src=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2020\/09\/e996f6f9-7d13-4283-a113-c8a1280877a4.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2020\/09\/e996f6f9-7d13-4283-a113-c8a1280877a4.png 583w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2020\/09\/e996f6f9-7d13-4283-a113-c8a1280877a4-300x173.png 300w\" sizes=\"auto, (max-width: 583px) 100vw, 583px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.altnews.in\/english-clone-2026\/amul-ad-featuring-1995-film-rangeela-shared-as-recent-amidst-ranaut-matondkar-controversy\/37599ae8-2546-4fc7-9f11-822a0b18ed03-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"313\" src=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2020\/09\/37599ae8-2546-4fc7-9f11-822a0b18ed03-1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2020\/09\/37599ae8-2546-4fc7-9f11-822a0b18ed03-1.png 605w, https:\/\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2020\/09\/37599ae8-2546-4fc7-9f11-822a0b18ed03-1-300x155.png 300w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>In conclusion, social media users including journalists fell for a 1995 Amul cartoon tribute to &#8216;Rangeela&#8217;, assuming it to be Amul&#8217;s response to the controversy vis-a-vis Urmila Matondkar and Kangana Ranaut.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bollywood actor Kangana Ranaut became the epicentre of yet another controversy after terming Urmila Matondkar a &#8220;soft porn star&#8221; who is &#8220;not known for her acting&#8221;. Ranaut&#8217;s derisive comment was sparked by Matondkar asking Ranaut to first take stock of the &#8220;menace of drugs&#8221; in her own state Himachal Pradesh. Ranaut has been alleging that [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":75860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"an_content_type":[],"coauthors":[152],"class_list":["post-75834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","fact_checks_claim_type-viral-photos"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amul ad featuring 1995 film &#039;Rangeela&#039; shared as recent amidst Ranaut-Matondkar controversy - Alt News<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amul ad featuring 1995 film &#039;Rangeela&#039; shared as recent amidst Ranaut-Matondkar controversy - Alt News\" \/>\n<meta property=\"og:description\" content=\"Bollywood actor Kangana Ranaut became the epicentre of yet another controversy after terming Urmila Matondkar a &#8220;soft porn star&#8221; who is &#8220;not known for her acting&#8221;. Ranaut&#8217;s derisive comment was sparked by Matondkar asking Ranaut to first take stock of the &#8220;menace of drugs&#8221; in her own state Himachal Pradesh. Ranaut has been alleging that [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.altnews.in\/english-clone-2026\/amul-ad-featuring-1995-film-rangeela-shared-as-recent-amidst-ranaut-matondkar-controversy\/\" \/>\n<meta property=\"og:site_name\" content=\"Alt News\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/altnews.in\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/thisisjignesh\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-18T14:42:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-18T14:50:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.altnews.in\/english-clone-2026\/wp-content\/uploads\/sites\/10\/2020\/09\/Amul-ad.jpeg?resize=1200%2C628&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jignesh Patel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thisisjignesh\" \/>\n<meta name=\"twitter:site\" content=\"@AltNews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jignesh Patel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.altnews.in\\\/english-clone-2026\\\/amul-ad-featuring-1995-film-rangeela-shared-as-recent-amidst-ranaut-matondkar-controversy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.altnews.in\\\/english-clone-2026\\\/amul-ad-featuring-1995-film-rangeela-shared-as-recent-amidst-ranaut-matondkar-controversy\\\/\"},\"author\":{\"name\":\"Jignesh Patel\",\"@id\":\"https:\\\/\\\/www.altnews.in\\\/english-clone-2026\\\/#\\\/schema\\\/person\\\/72322238c0cef9b1bbf9524d320c45c3\"},\"headline\":\"Amul ad featuring 1995 film &#8216;Rangeela&#8217; 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