Several people on the internet have shared a video of a man unwrapping mini cakes “Luppo”. The video shows the man take out white pills from inside the cake. It has been shared with a Hindi text that claims Muslims are targeting the majority Hindu population by lacing their children’s food and drinks with impotency pills.

Twitter user @Sourabh3507 shared this video.

The video was also posted by multiple Facebook users.

Additionally, Alt News received several requests to fact-check this claim on our WhatsApp helpline number (+91 76000 11160) and official mobile application. (iOS and Android)

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Luppo cake is a product of Turkish company Şölen. As per its website for the Asian market, its products are available in over 90 countries.

While Luppo cakes are listed on both Turkish and Asian websites, the package shown in the viral video is only listed on the Turkish website, including four other packages. The Asian website lists two. It is worth noting that even on the Turkish website, the product is rebranded.

A keyword search on YouTube reveals that the video is at least three years old.

This video was widely shared in 2019 and has been debunked by fact-checking organisations in Italy (OPEN), the US (Snopes) and France (France24). Back then it was shared with the claim that pills inside the cake are “paralysis tablets”. OPEN found other reports in Turkey making the same claim about Luppo cakes. In fact, the Facebook page titled Ministry of Health Kurdistan shared a photo of two officials inspecting Luppo products.

Sölen spokesperson sent a detailed email response to Snopes branding the claim as “delusive, groundless and false” and the company was seeking to take legal action against those responsible. Sölen provided multiple documents to Snopes showing the safety certifications of the plants where Sölen products, including the Luppo coconut cream bar, are manufactured. Those inspections were conducted by the Swiss company SGS (1, 2, 3, 4, 5 and 6). Snopes stated, “No evidence exists to indicate that the objects were inserted by the snack’s Turkish manufacturer, nor that such “tablets” induced paralysis.”

To sum it up, a video from 2019 that was debunked by international fact-checkers was reshared in India with an anti-Muslim spin. The video shows a cake manufactured by Turkish company Sölen allegedly laced with pills. However, the company claims this was a campaign to discredit the brand.

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About the Author

He joined as an intern in 2019. Until June 2022, his work primarily focused on fact-checking. Now his primary responsibilities include catalysing all aspects of organisational growth — from fundraising to development of new projects at Alt News. He attended the Asian College of Journalism (2015-16) and The Maharaja Sayajirao University of Baroda (2012-2015). In past, he worked at The Hindu and Zee Media's WION.
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